3 Essential Elements for SEO
Search engine optimization can be rather tough for some people. But it can be so much simpler. There are so many people trying to teach SEO that it often seems there is no definitive guide or course on how to do it. Some people rely on some methods, others pursue different ones. Some SEO methods are a complete marketing strategy, others are baseline requirements to make your site crawlable. Some are Google-friendly, others will land you both manual actions and algorithmic penalties in a snap.
Regardless, SEO is not only one quick-win tactic. You may think SEO is one strategy, when in reality it s a bigger marketing method that has that one strategy as an essential part. You can only succeed in SEO with all the right components intact. Here are just some of the essential elements of a solid search engine optimization strategy:
Have a Strong On-Page Structure
This cannot be emphasized enough. You can do everything that most of the experts tell you in order to make your site easier to index – build with WordPress, create an XML sitemap, submit it in Search Console, and the likes – but if your website has no real categorized page structure, you have no chance of ranking optimally. Besides, even if you fix it later, having an unsound foundation could make it harder for the website to live up to its full SEO potential and get the optimal traffic for the keywords you want to topic.
So do it right the first time. Split pages into different categories and organize them as such, make the URL structure simple, and and make sure every page is themed coherently around a certain keyword. The site will be much more crawlable, due to its organized structure. It will ultimately save you a lot of time and money later on down the road.
SEO companies, for example tripleagentdigitalmedia.com/mississauga-seo/, will also have a much easier time growing your site s keyword search authority.
Make Your Site Fast!
If you re using a certain website builder, did you know it could be making the job harder? You got it. Whether it s failing to follow web design best practices, having an abundance of convoluted code (high ratio of HTML to text), or too heavy on the server, there are many different things about your website that could be bogging down performance, and you don t know about it.
Firstly, run a diagnosis. You can use a speed optimization web appsuch as Google PageSpeed Insights, GTMetrix or WebPageTest to get a detailed overview of website performance. The best sites are the ones that have less than 1 MB of data, and load in less than 2 seconds.
Once you have shrunk the assets on your page that are occupying the most loading time, next you find out if your page builder is still causing problems. If, even on an empty page, the site loading speed is still slow, chances are you re using a platform that s not even SEO-friendly.
Poor performance in that case means you have to make the switch to WordPress or GroovePages.
Have Meaningful, Non-Spammy Content
You don t want your SEO content to be spam. It is more likely to be flagged by manual reviewers, and it is bad for the customer experience. You want your content to be keyword-rich, and yet still high-quality.
A good key to this is to compare your content against the scientific data of the competition. Many business owners do their own SEO, though some really don t have free time on their hands for it. If you don t have the time, this is where it comes into handy to hire a Mississauga SEO Triple Agent Digital Media.
Get Help with SEO Today
These are just some of the things you need to have in place for a great SEO-friendly website, which will save you time, money and effort in your ability to present yourself to more searchers online. Get these elements straightened up as much as possible, and the next logical step will be to hire a high-quality content marketing or SEO agency, e.g. Mississauga SEO Triple Agent Digital Media, to expand your authority and web presence.